SEM stands for Search Engine Marketing which involves the placement of ads on search engines. Needless to say, the #1 search engine in the world is Google which is used for about 80% of all searches. In other words, Google is used 4 times more than all it’s competitors combined.
Midas is the king in Greek mythology who had the ability to turn everything that he touched into gold.
Put together, Midas SEM is the golden touch in Search Engine Marketing that will produce a stream of sales leads and customers for our clients.
Our logo consists of the Chinese word, 金 (jin) which means gold. It reminds us of the Chinese idiom, 点石成金 (dian shi cheng jin) which refers to the act of turning stones into gold. In short, we’re represented by the same concept in both Eastern and Western cultures: the ability to turn things into gold.