Sun Tzu’s Art of War in Digital Marketing

Chinese Wisdom For Modern Advertising

Are you marketing and advertising for business? Take your marketing and advertising to an even higher level by applying timeless principles from Sun Tzu’s Art of War in digital marketing.

How You Will Benefit From This White Paper:
• Apply Chinese wisdom to digital marketing
• Understand the implications of the changing advertising landscape
• Observe learning lessons from actual campaigns
• Predetermine the success of a digital direct response campaign
• Achieve decisive victory through digital marketing

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About The Author, Ye Fuda

Ye Fuda (叶富达) is a Singaporean of Chinese descent and has a keen interest in Chinese culture and heritage. He is a highly sought-after lead generation strategist, author and speaker. Fuda is the Managing Director at Midas SEM which is known for helping businesses attract a flood of leads and customers using the internet. Some of the brands that he has promoted includes:
• Giant Online: generation of account sign ups
• Miller Heiman Group: generation of leads across Asia
• Blackberry: increasing brand awareness in Asia

He is the author of Simple Steps to Find More Customers with Google AdWords and The #1 Mistake Google Advertisers Make. Fuda regularly speaks at local events such as the Small Business Success Seminar. He has also guest lectured at Curtin University and Nanyang Technological University, Singapore.

Some Of The Brands That We Have Promoted

This Is How Some Of Our Clients Have Been Transformed:

Our client who distributes construction materials tripled in their staff size

Our client who supplies engineering equipment expanded their sales operations to other countries in the region

Our client who imports luxury furniture tripled their retail floor space and bought a new warehouse

Our client who operates a chain of tuition centres had to hire 2 more sales staff to clear the bottle neck of sales leads

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